Wall Street Journal Bestselling book We all negotiate.
In a battle of water and stone, water wins..
The author draws upon principles of Martial arts (designed around dealing with more powerful opponents) to help develop your understanding of negotiations.
If you want to succeed in dealing with those people or want to develop a Negotiation style where you get what you want and people want to deal with you again and again, then this book is for you.
If you think you will get what you want by just being tough and demanding, this book isn\'t for you.
It is the why that will help you understand the what and adjust it accordingly.
To accomplish this, you need to understand the why not just the what.
This book teaches you to get behind your what and theirs.
As people, as humans, we often don\'t even really know what we want.
As a result, we are always talking about the what.
We express our desires as I want this or that.
But the people are often the problem and the key to accomplishing your goals and theirs.
Classical teaching on Negotiation teaches separating the people from the problem.
The book helps you develop the mindset and tools to become a great negotiator for yourself and for others.
This book helps you understand how these various behaviors and disciplines come to play and therefore how you can become a better negotiator.
The number one thing you bring to every Negotiation is you.
Negotiation is a social activity that involves disciplines like language, observation, reaction, listening, speaking, storytelling, humor, and sensing.
But it doesn\'t have to be that way.
And it is true that trial and error is the basic teacher of negotiation.
We consider it something that we have to just learn by doing it.
But like many soft skills, we don\'t teach it.
The process of bartering, whether it be in billion-dollar transactions or over the use of the family car, is a deeply Human activity.
Those Human transactions are very human.
There is always something we have that others want.
There is always something we want that we do not have.
Put more accurately, we are always negotiating.
Wall Street Journal Bestselling book We all negotiate
