This book is a recounting of a profession that is on the downhill side of history.
Newspapers today are run by ad and.
But the individuals preaching these tactics are not newspaper people.
They seem impervious to the fact that there is nothing online that wasn\'t first gathered and compiled by a journalist.
It\'s far too fashionable today for front offices to tell us that all we need is a better use of white space, color graphics, more features, and online bells and whistles to slow the decline.
This book is a recounting of a profession that is on the downhill side of history