Description Mixed Methods Research for Business and Management guides students and researchers through how to use this methodology successfully in a research-based dissertation or project.
Suitable for Business and Management students and researchers undertaking their own Mixed Methods research..
The reader is taken step-by-step through the Mixed Methods process from developing a Mixed Methods study, through designing and conducting it, and finally, reporting on the results.
Example studies from across Business and Management disciplines bring the text to life throughout.
The book introduces the concepts and debates associated with combining methods, and illustrates the many benefits, and hazards, of undertaking a Mixed Methods study.
Description Mixed Methods Research for Business and Management guides students and researchers through how to use this methodology successfully in a research-based dissertation or project
