How do people come up with truly original ideas? The answer is to think outside the box--way outside.
These people, or "aliens," as the authors call them, are able to make leaps of creativity, and use five patterns of thinking that distinguish them from the rest.
For the past decade, Cyril Bouquet , Jean-Louis Barsoux, and Michael Wade, professors of innovation and strategy at IMD Business School, have studied inventors, scientists, doctors, entrepreneurs, and artists.
How do people come up with truly original ideas? The answer is to think outside the box--way outside