OBJECTIVES The book objectives provide a full delivery of information on the fields of Artificial Intelligence (AI) and Machine Learning (ML) to educators, students and practitioners of marketing.
It is understood and explained that AI deals wi.
Marketing use of AI and ML has exploded in recent decades as marketers have seen the considerable benefits of these two technologies.
By explaining AI and ML terminology and its applications including marketing, the book is designed to inform and educate.
OBJECTIVES The book objectives provide a full delivery of information on the fields of Artificial Intelligence (AI) and Machine Learning (ML) to educators, students and practitioners of marketing