Description Demonstrating how retailers can tap into shoppers\' needs for variety without increasing complexity and stress, this innovative book combines cutting-edge research with hands-on, practical frameworks.
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However, the human brain has an innate need for variety.
Experts in the Retail sector have long been convinced that small assortments are more appealing to shoppers than large selections of products; in other words, less is more.
Description Demonstrating how retailers can tap into shoppers\' needs for variety without increasing complexity and stress, this innovative book combines cutting-edge research with hands-on, practical frameworks