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Description Forget everything you\'ve been told about maximizing Lifetime Customer Value.
Attractive Thinking sets out a ground-breaking methodology, developed during 30 years\' exper.
In this transparent digital age, smart businesses leaders know that profitable growth comes from helping customers, not exploiting them.
To take your business to the next level, you need a brand strategy that\'s focused on attracting new customers, not exploiting existing ones.
Description Forget everything you\'ve been told about maximizing Lifetime Customer Value
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