Behavioral Science in the Wild - Nina Mazar

Descriere YEO:

Behavioral Science in the Wild - Disponibil la libris.ro

Pe YEO găsești Behavioral Science in the Wild de la Nina Mazar, în categoria Business & Economics.

Indiferent de nevoile tale, Behavioral Science in the Wild - Nina Mazar din categoria Business & Economics îți poate aduce un echilibru perfect între calitate și preț, cu avantaje practice și moderne.

Preț: 200.6 Lei

Caracteristicile produsului Behavioral Science in the Wild

• Brand: Nina Mazar
• Categoria: Business & Economics
• Magazin: libris.ro
• Ultima actualizare: 11-04-2024 01:14:23

Comandă Behavioral Science in the Wild Online, Simplu și Rapid

Prin intermediul platformei YEO, poți comanda Behavioral Science in the Wild de la libris.ro rapid și în siguranță. Bucură-te de o experiență de cumpărături online optimizată și descoperă cele mai bune oferte actualizate constant.

Descriere magazin:
Behavioral Science in the Wild helps managers understand how best to incorporate key research findings to solve their own behavior change challenges in the real world - from lab to field. Behavioral Science in the Wild helps managers to implement research findings on behavioral change in their own workplace operations and to apply them to business or policy problems. As the second book in the Behaviourally Informed Organizations series, Behavioral Science in the Wild takes a step back to address the why and how behind the origins of behavioral insights, and how best to translate and scale behavioral science from lab-based research findings. Governments, for-profit enterprises, and welfare organizations have increasingly started relying on findings from the behavioral sciences to develop more accessible and user-friendly products, processes, and experiences for their end-users. While there is a burgeoning science that helps us to understand why people act and make the decisions that they do, and how their actions can be influenced, we still lack a precise science and strategic insights into how some key theoretical findings can be successfully translated, scaled, and applied in the field. Nina Mazar and Dilip Soman are joined by leading figures from both the academic and applied behavioral sciences to develop a nuanced framework for how managers can best translate results from pilot studies into their own organizations and behavior change challenges using behavioral science.