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Description Best-Worst Scaling (BWS) is an extension of the method of paired comparison to multiple choices that asks participants to choose both the most and the least attractive options or features from a set of choices.
This book provides an authoritative and systematic treatment of Best-Worst scaling, introducing readers to the theory.
It is an increasingly popular way for academics and practitioners in social science, business, and other disciplines to study and model choice.
Description Best-Worst Scaling (BWS) is an extension of the method of paired comparison to multiple choices that asks participants to choose both the most and the least attractive options or features from a set of choices
Uneori, aceste descrieri pot contine inadvertente. De asemenea, imaginea este informativa si poate contine accesorii neincluse in pachetele standard.
