Hello.
Quitting journalism in search of adventure, Mark went to an agency where he worked alongside genuine advertising legends to create stuff that helped grow some of the world\'s greatest brands..
Mark was editor of Marketing Week magazine and earlier, B2B-focused Marketing titles Precision Marketing and Data Strategy and was a business correspondent on newspaper The Sunday Telegraph.
He\'s been the \'media\', the \'agency\' and the \'brand\'; has operated within large corporates and startups alike and has raised investment to found and run a successful business.
About author(s): A former award-winning journalist, Mark has built a reputation as a leader with a 20-year career at the heart of the global B2B Marketing and communications arena.
A former editor of Marketing Week magazine, Mark\'s 20-year career at the heart of global B2B Marketing has seen him grow more than 50 B2B technology companies across the world.
Just by being brave.
This book will equip you to inject audacity, invention and white-hot competitive advantage into your B2B marketing.
Mark\'s \'Bravery-as-a-Strategy\' approach unshackles you from the stale, ineffective drudge of conventional B2B software selling.
Stop being measured in metrics you\'ve always known are meaningless and start building your company\'s brand and value.
It\'s \'get-off-the-treadmill\' time.
Why? Boring2Brave is a step-by-step guide to showing how B2B Marketing done differently can influence strategy and \'10X\' results.
If this all sounds familiar, you need this book.
It\'s self-sabotage: \'fail to differentiate, blend in, become invisible\'.
But such deal-driven focus means your B2B Marketing often looks identical to that of your growing competitor set: complex, technical, product-led sales messages blurted into another whitepaper.
What are you working on? What\'s that? "Whatever the sales team needs to close the next deal." It\'s hard, right? The maniacal race to convert leads is an addiction for tech companies.
You\'re a B2B SaaS marketer, right? Yeah, I thought I recognized you.
Hello
