What do Coca-Cola, McDonald\'s, IBM, Microsoft, and Virgin have in common? They are all global giants, but what they are less recognized for are the branded products they\'ve launched that have bombed -- spectacularly and at great cost.
Haig describes the brands that have launched with the help of multi-million dollar advertising.
In this updated edition of Matt Haig\'s book, we\'re given the inside story of 100 major Brand blunders.
Brand Failures takes a look at how such disasters occur.
What do Coca-Cola, McDonald\'s, IBM, Microsoft, and Virgin have in common? They are all global giants, but what they are less recognized for are the branded products they\'ve launched that have bombed -- spectacularly and at great cost
