Brand Naming: The Complete Guide to Creating a Name for Your Company, Product, or Service - Rob Meyerson

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Caracteristicile produsului Brand Naming: The Complete Guide

• Brand: Rob Meyerson
• Categoria: Business & Economics
• Magazin: libris.ro
• Ultima actualizare: 13-11-2024 01:34:21

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Descriere magazin:
You don\'t have a brand-whether it\'s for a company or a product-until you have a name. The name is one of the first, longest lasting, and most important decisions in defining the identity of a company, product, or service. But set against a tidal wave of trademark applications, mortifying mistranslations, and disappearing dot-com availability, you won\'t find a good name by dumping out Scrabble tiles.Brand Naming details best-practice methodologies, tactics, and advice from the world of professional naming. You\'ll learn: What makes a good (and bad) nameThe step-by-step process professional namers useHow to generate hundreds of name ideasThe secrets of whittling the list down to a finalist The most complete and detailed book about naming your brand , Brand Naming also includes insider anecdotes, tired trends, brand origin stories, and busted myths.Whether you need a great name for a new company or product or just want to learn the secrets of professional word nerds, put down the thesaurus-not to mention Scrabble-and pick up Brand Naming .