"Finally, a self-help book based on solid scientific evidence by psychology\'s smartest myth-buster.
Norcross, an internationally recognized e.
John C.
Dr.
But not if you know the five-step formula that works whether you\'re trying to stop smoking or start recycling.
CHANGE IS HARD.
The science of change has finally arrived, and the you who starts this book won\'t be the you who finishes it" (Daniel Gilbert, PhD, Harvard University, bestselling author of Stumbling on Happiness ). "Finally, a self-help book based on solid scientific evidence by psychology\'s smartest myth-buster