Produs

Chocolate Wars

Name: Chocolate Wars
Brand: Deborah Cadbury
Price: 79.5 RON
Availability: InStock

Vânzător

libris.ro

Cumpără

Pret

79.5 Lei 88.33 Lei

Categorie (vânzător)

History

Marca

Deborah Cadbury

Produs actualizat în urmă cu 1 an

Descriere YEO:

Chocolate Wars - Disponibil la libris.ro

Pe YEO găsești Chocolate Wars de la Deborah Cadbury, în categoria History.

Indiferent de nevoile tale, Chocolate Wars din categoria History îți poate aduce un echilibru perfect între calitate și preț, cu avantaje practice și moderne.

Preț: 79.5 Lei

Caracteristicile produsului Chocolate Wars

Brand: Deborah Cadbury
Categoria: History
Magazin: libris.ro
Ultima actualizare: 05-06-2025 16:21:01

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Descriere magazin:
The delicious true story of the early chocolate pioneers by the award-winning writer, and direct descendant of the famous chocolate dynasty, Deborah Cadbury In \'Chocolate Wars\' bestselling historian and award-winning documentary maker Deborah Cadbury takes a journey into her own family history to uncover the rivalries that have driven 250 years of chocolate empire-building. In the early nineteenth century Richard Tapper Cadbury sent his son, John, to London to study a new and exotic commodity: cocoa. Within a generation, John\'s sons, Richard and George, had created a chocolate company to rival the great English firms of Fry and Rowntree, and their European competitors Lindt and Nestle. The major English firms were all Quaker family enterprises, and their business aims were infused with religious idealism. In America, Milton Hershey and Forrest Mars proved that they had the appetite for business on a huge scale, and successfully resisted the English companies\' attempts to master the American market. As chocolate companies raced to compete around the globe, Quaker capitalism met a challenge that would eventually defeat it. At the turn of the millennium Cadbury, the sole independent survivor of England\'s chocolate dynasties, became the world\'s largest confectionary company. But before long it too faced a threat to its very survival, and the chocolate wars culminated in a multi-billion pound showdown pitting independence and Quaker tradition against the cut-throat tactics of a corporate leviathan. Featuring a colourful cast of savvy entrepreneurs, brilliant eccentrics and resourceful visionaries, `Chocolate Wars\' is the story of a uniquely alluring product and of the evolution, for better and worse, of modern business.

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