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Communicating with the Multicultural Consumer: Theoretical and Practical Perspectives, Paperback/Barbara Mueller

Name: Communicating with the Multicultural Consumer: Theoretical and Practical Perspectives, Paperback/Barbara Mueller
Brand: Peter Lang Inc., International Academic Publi
Price: 281.99 RON
Availability: InStock

Vânzător

elefant.ro

Cumpără

Pret

281.99 Lei

Categorie (vânzător)

Foreign Books

Marca

Peter Lang Inc., International Academic Publi

Produs actualizat în urmă cu 22 ore

Descriere YEO:

Communicating with the Multicultural Consumer: - Disponibil la elefant.ro

Pe YEO găsești Communicating with the Multicultural Consumer: de la Peter Lang Inc., International Academic Publi, în categoria Foreign Books.

Indiferent de nevoile tale, Communicating with the Multicultural Consumer: Theoretical and Practical Perspectives, Paperback/Barbara Mueller din categoria Foreign Books îți poate aduce un echilibru perfect între calitate și preț, cu avantaje practice și moderne.

Preț: 281.99 Lei

Caracteristicile produsului Communicating with the Multicultural Consumer:

Brand: Peter Lang Inc., International Academic Publi
Categoria: Foreign Books
Magazin: elefant.ro
Ultima actualizare: 09-07-2026 00:26:26

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Descriere magazin:
Communicating with the Multicultural Consumer highlights demographic changes impacting the consumer marketplace in the United States. Growing multiculturalism creates both new opportunities for marketers as well as new challenges. With a balance of theoretical and practical perspectives, this text explores how to develop successful campaigns targeting Hispanic Americans, African Americans, and Asian Americans. Complete with current examples and case studies, it addresses the key issues that must be kept in mind when creating effective communications programs for ethnic consumers - from marketing mix elements to cultural norms and values. Communicating with the Multicultural Consumer is an ideal text for advanced undergraduate and graduate students in specialized courses dealing with ethnic advertising or marketing. It is also an effective supplementary text for introductory advertising, marketing or mass communication courses, and would be useful to advertising practitioners - whether on the client side or within the advertising agency. About the Author The Author: Barbara Mueller is Professor of Advertising in the School of Journalism and Media Studies at San Diego State University. She received her Ph.D. in communications from the University of Washington. In addition to numerous articles in professional journals, she is the author of Dynamics of International Advertising: Theoretical and Practical Perspectives (Peter Lang, 2004), and co-author (with Katherine Toland Frith) of Advertising and Societies: Global Issues (Peter Lang, 2003).

Communicating with the Multicultural Consumer: Theoretical and Practical Perspectives, Paperback/Barbara Mueller - 0 | YEO

Communicating with the Multicultural Consumer: Theoretical and Practical Perspectives, Paperback/Barbara Mueller - 0 | YEO

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