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Consumer Behaviour and Analytics provides a Consumer Behaviour textbook for the new marketing reality.
Adopting a practical and managerial lens, while also exploring the rich lineage of.
It demonstrates how we can use data-driven insight and merge this with insight from extant research to inform knowledge-driven decision making.
In a world of Big Data, machine learning and AI, this key text reviews the issues, research and concepts essential for navigating this new terrain.
Consumer Behaviour and Analytics provides a Consumer Behaviour textbook for the new marketing reality
Uneori, aceste descrieri pot contine inadvertente. De asemenea, imaginea este informativa si poate contine accesorii neincluse in pachetele standard.
