If you have ever wondered why SUVs replaced minivans, how one rap song turned the cognac industry upside down, or what gives Levi\'s jeans their iconic allure, look no further--in Cool , Steven Quartz and Anette Asp finally explain the fascinating science behind unexpected trends and enduring successes.
We live in a World of conspicuous consumption, where the clothes we wear, the cars we drive, and the food we eat lead double lives: they don\'t merely satisfy our needs; they also.
If you have ever wondered why SUVs replaced minivans, how one rap song turned the cognac industry upside down, or what gives Levi\'s jeans their iconic allure, look no further--in Cool , Steven Quartz and Anette Asp finally explain the fascinating science behind unexpected trends and enduring successes
