This book uses classic and modern rhetorical concepts to investigate what made Carl Sagan\'s Cosmos: A Personal Voyage a rhetorical masterwork.
It examines how kairos, ethos, "ethos" (a type of forum or framing), and mythos contribute to its persuasive power..
This book uses classic and modern rhetorical concepts to investigate what made Carl Sagan\'s Cosmos: A Personal Voyage a rhetorical masterwork