Counter-Cola charts the History of one of the world\'s most influential and widely known corporations, The Coca-Cola Company.
Amanda Ciafone uses this example of Global capitalism to reveal the pursuit of corporate power within the key economic transformations--liberal, developmentalist, neoliberal--of the twentieth and twenty-first centuries..
Over the past 130 years, the Corporation has sought to make its products, brands, and business central to daily life in over 200 countries.
Counter-Cola charts the History of one of the world\'s most influential and widely known corporations, The Coca-Cola Company