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Description Famed as "the father of Public relations," Edward Bernays pioneered the technique of working to change attitudes rather than just selling products.
Crystallizing Public Opinion identifies the techniques employed by Public relations professionals, f.
In this 1923 classic, the first book ever written about the Public relations industry, he delineates the approaches that corporations and governments have taken for the past century to influence social tendencies.
Description Famed as "the father of Public relations," Edward Bernays pioneered the technique of working to change attitudes rather than just selling products
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