User experience doesn\'t happen on a screen; it happens in the mind, and the experience is multidimensional and multisensory.
Author John Whalen shows you.
Corporate leaders, marketers, product owners, and designers will learn how cognitive processes from different Brain regions form what we perceive as a singular experience.
This practical book will help you uncover critical insights about how your customers think so you can create Products or services with an exceptional experience.
User experience doesn\'t happen on a screen; it happens in the mind, and the experience is multidimensional and multisensory