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Digital Disruption in Marketing and Communications: A Strategic and Organizational Approach, Hardcover/Edoardo Magnotta - Routledge


Digital Disruption in Marketing and Communications: A Strategic and Organizational Approach, Hardcover/Edoardo Magnotta
840.99 Lei

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(07-07-2024)
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This book sets out the new frontier of Marketing and communication through real case histories.
Marketing makes a company a.
New emerging technologies such as AI and IoT are the new frontiers of the Digital transformation that are radically changing the way consumers and companies communicate and engage with each other.
They must learn how to innovate and change things when they go well.
Companies must rethink their traditional approaches to successfully face the upcoming challenges.
This book sets out the new frontier of Marketing and communication through real case histories


Uneori, aceste descrieri pot contine inadvertente. De asemenea, imaginea este informativa si poate contine accesorii neincluse in pachetele standard.
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