This book sets out the new frontier of Marketing and communication through real case histories.
Marketing makes a company a.
New emerging technologies such as AI and IoT are the new frontiers of the Digital transformation that are radically changing the way consumers and companies communicate and engage with each other.
They must learn how to innovate and change things when they go well.
Companies must rethink their traditional approaches to successfully face the upcoming challenges.
This book sets out the new frontier of Marketing and communication through real case histories