Digital Innovation and Entrepreneurship, Paperback/Dick Whittington

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Digital Innovation and Entrepreneurship, Paperback/Dick - Disponibil la elefant.ro

Pe YEO găsești Digital Innovation and Entrepreneurship, Paperback/Dick de la Cambridge University Press, în categoria Foreign Books.

Indiferent de nevoile tale, Digital Innovation and Entrepreneurship, Paperback/Dick Whittington din categoria Foreign Books îți poate aduce un echilibru perfect între calitate și preț, cu avantaje practice și moderne.

Preț: 334.99 Lei

Caracteristicile produsului Digital Innovation and Entrepreneurship, Paperback/Dick

• Brand: Cambridge University Press
• Categoria: Foreign Books
• Magazin: elefant.ro
• Ultima actualizare: 16-12-2024 01:51:40

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Descriere magazin:
Description The digital economy encompasses more than half the world, and in today\'s business market, those with a technology background have an advantage. This textbook provides students who already have digital expertise with a solid foundation in business and entrepreneurship in order to launch and run a business. Using a logical, objective-based structure, the book guides students to a comprehensive and practical understanding of innovation and entrepreneurship. Chapters progress through the steps in creating a successful digital business: framing the business, promotion and sales, delivery and operations, value capture, growth and scalability, intellectual property and protection, and leadership and structure. Features include: learning objectives, introductions, conclusions, tables and figures, highlighted key terms, and analysis and design exercises in each chapter; a wide range of real-world examples; a rolling case study of a hypothetical digital business that models the concepts covered in each chapter; appendices of business terms, including those relating to product licensing, customer service agreements and customer delivery contracts; and key terms explained throughout. Supplementary online resources include a test bank, lecture slides and a teaching guide for instructors, and a business design template for student use.