Disciplined Entrepreneurship Startup Tactics: 15 Tactics to Turn Your Business Plan Into a Business - Paul Cheek

Disciplined Entrepreneurship Startup Tactics: 15 Tactics to Turn Your Business Plan Into a Business - Paul Cheek

Detalii Disciplined Entrepreneurship Startup Tactics: 15

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Paul Cheek

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  • Brand: Paul Cheek
  • Categoria: Business & Economics
  • Magazin: libris.ro
  • Ultima actualizare: 25-11-2024 01:40:54

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Descriere magazin:
A hands-on, practical roadmap to get from great idea to successful company In Disciplined Entrepreneurship: Startup Tactics , renowned entrepreneur and Executive Director of the Martin Trust Center for MIT Entrepreneurship Paul Cheek delivers an actionable field guide to transforming your one great idea into a functional, funded, and staffed startup. Building on the ideas presented in the bestselling Disciplined Entrepreneurship , the author delivers a startlingly complete and comprehensive set of solutions you can implement immediately to advance your company to its next stage of growth. This is not a theoretical book. You\'ll find ground-level, down-and-dirty entrepreneurial tactics--like how to conduct advanced primary market research, market and sell to your first customers, and take a scrappy approach to building your first products--that keep your firm growing. These tactics maximize your impact with limited resources. You\'ll also discover: Effective marketing tactics specific to early startups that go beyond cookie-cutter digital MarTech solutions Tactics for designing and testing your product concepts yourself before investing limited resources in developing a fully functional product Methods for equity distribution that minimize conflict and maximize investor return An invaluable resource for founders and entrepreneurs, Disciplined Entrepreneurship: Startup Tactics will also benefit any professional working at an early-stage startup or launching new products looking for concrete solutions to the most common and difficult problems faced by young companies and the people who work in them.

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