Most of us want to make a difference.
Confronting this problem, William MacAskill developed the concept of effective altruism, a practical, data-driven approach which shows that each of us has the power to do an astonishing amount of good, given the righ.
Rarely do we know if we\'re really helping, and despite our best intentions, our actions can have ineffective - and sometimes downright harmful - outcomes.
We donate to charity, buy Fairtrade coffee, or try to cut down on our carbon emissions.
Most of us want to make a difference