Digital transformation is no longer news--it\'s a necessity.
Author social media/website info: hbs.edu/faculty/Pages/profile.aspx?facId=261323.
Representative clients include Adidas, IBM, Franklin Templeton, Heineken, Johnson & Johnson, Novartis, PwC, TD Bank, Turkcell, and Vodafone.
Gupta advises and speaks to companies around the world on issues related to Digital transformation.
He is also Cochair of the Executive Program on Driving Digital Strategy.
Carter Professor of Business Administration at Harvard Business School.
About the Author: Sunil Gupta is the Edward W.
Filled with rich and illuminating case studies of companies at the forefront of Digital transformation, Driving Digital Strategy is the comprehensive Guide you need to take full advantage of the limitless opportunities the Digital age provides.
Gupta covers each aspect in vivid detail while providing navigation tips and best practices along the way.
Instead you need to fundamentally change the core of Your Business and ensure that Your Digital strategy touches all aspects of Your organization: Your Business model, value chain, customer relationships, and company culture.
Merely dabbling in Digital or launching a small independent unit, which many companies do, will not bring success.
He knows what works and what doesn\'t.
For over a decade, Gupta has studied Digital transformation at Fortune 500 companies.
In Driving Digital Strategy , Harvard Business School professor Sunil Gupta provides an actionable framework for following their lead.
And Goldman Sachs and many others are using Digital technologies to reimagine their businesses.
John Deere has formed a data-analysis arm to complement its farm-equipment business.
Best Buy has transformed its Business in the face of Amazon\'s threat.
The New York Times , formerly a bastion of traditional media, has created a thriving Digital product behind a carefully designed paywall.
Despite the widespread threat of disruption, many large companies in traditional industries have succeeded at digitizing their businesses in truly transformative ways.
Digital transformation is no longer news--it\'s a necessity
