Emotional Banking: Fixing Culture, Leveraging Fintech, and Transforming Retail Banks Into Brands, Paperback/Duena Blomstrom

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Caracteristicile produsului Emotional Banking: Fixing Culture, Leveraging

• Brand: Palgrave MacMillan
• Categoria: Carte straina
• Magazin: elefant.ro
• Ultima actualizare: 14-03-2020 23:01:09

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Descriere magazin:
Description Banking is under threat. Despite access to fast-paced technology known as Fin Tech, an antiquated business model and internal organizational paralysis do not allow for the creation of a truly beloved brand and are stifling change. To survive and thrive when their competition is catching up, banks must understand the principles behind Emotional Banking--a cultural change concept that brings the consumer to the center of rethinking banking products and delivery. This book starts with a history of the space then moves into an overview of what Fin Tech is. After discussing the state of banking today including stories from the biggest names in the industry, the concept of Emotional Banking and Brand are introduced as an answer to the problems outlined above. It concludes with examples of best practices and a hands-on approach on how to change the inertia, become a brand and make customers fall in love with their bank. Some of the questions this book tackles include: - Why don\'t banks "care"?- How many banks will survive?- What is Fin Tech and why does it matter?- Can Banks become beloved brands and find their way to the consumer\'s heart?- Why is there a disconnect between what we say and what we do in the industry?- Is inertia in banking a result of broken internal culture?- Which big brand or challenger will be at the top in 5 years? About the Author Duena Blomstrom is a well-respected thought leader in Fin Tech with a large Twitter and Linked In following, an independent digital banking and CX consultant, an entrepreneur and angel investor, a mentor to startups, a blogger with cutting edge opinion style named as one of Linked In\'s Top Voices, a public speaker at industry events and the inventor of the Emotional Banking and EX concepts. With a background in Psychology as well as Business, she is intensely passionate about getting banks to think of the concept of "Emotional Banking" or how to stop thinking feature set and start thinking customer\'s feelings. She is wo