Evangelicals Incorporated. Books and the Business of Religion in America, Hardback/Daniel Vaca - Harvard University Press

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American evangelicalism is big business.
Rather evangelicalism is an expressly commercial practice, in which the faithful participate, learn, and develop religious identities by engaging corporations and commercial products..
It is not, Daniel Vaca argues, just a type of conservative Protestantism that market forces have commodified.
American evangelicalism is big business