In an age when Scandal can destroy a company\'s brand or anyone\'s reputation in an instant-Glass JAW is an Art of War guide to modern crisis management.
Komen, Paula Deen, Tiger.
Just consider this slate of recent reputational body blows: Toyota, Susan G.
Down the rabbit hole of scandal, the weak are strong and the strong are weak.
In boxing terms, a tough-looking fighter who can\'t take a punch is said to have a "Glass jaw," and so it is these days with targets of controversy.
In an age when Scandal can destroy a company\'s brand or anyone\'s reputation in an instant-Glass JAW is an Art of War guide to modern crisis management