Global Strategic Management, Paperback/Philippe Lasserre

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Preț: 487.99 Lei

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• Brand: Red Globe Press
• Categoria: Foreign Books
• Magazin: elefant.ro
• Ultima actualizare: 21-12-2024 01:38:29

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Descriere magazin:
This book is designed as a core textbook for those students studying modules or courses on Global Strategy and Strategic Management. It offers an insight into the impact of globalisation on business organisations and how managers could and should react. It is written by a well-respected professor of strategy at one of the world\'s leading business schools and combines a strategic and managerial approach to global issues, blending theory and practical, empirical examples to great effect. Global Strategic Management embraces traditional strategic management teaching, but extends it to a world scale; global strategic managers facilitate international business planning and global strategic decision-making. About the Author Philippe Lasserre is Emeritus Professor of Strategy at INSEAD, Fontainebleau. He is the author of various articles on strategy, business in Asia and joint ventures, as well as a number of books on strategy. A French national, he has held visiting professorships in various universities in Singapore, at the China European Business School in Beijing and Shanghai, at the University of Texas in Dallas, at Curtin University in Perth, and at Thunderbird University in Glendale Arizona.