With its catalogue of hit songs, iconic characters, memorable quotes and familiar scenes, \'Grease\' is truly a behemoth of US and global popular culture.
Kr mer is the author or co-editor of nine academic books..
He is also a regular guest lecturer at Masaryk University, Czech Republic, and at the University of Television and Film, Munich, Germany.
Peter Kr mer is senior research fellow in cinema and TV in the Leicester Media School at De Montfort University, UK, and senior fellow in the School of Art, Media and American Studies at the University of East Anglia, UK.
He is the author of Screening the Sixties: Hollywood Cinema and the Politics of Memory (2016); his work has also been published or is forthcoming in journals such as the Historical Journal of Film, Radio and Television, Rethinking History and The Poster as well as in various edited collections.
About the Author Oliver Gruner is senior lecturer in visual culture at the University of Portsmouth, UK.
Written in an engaging, accessible manner, the book will appeal to students, academics, and anyone interested in American popular culture.
By adopting a range of perspectives, and drawing on various visual, textual and archival sources, the contributors maintain a vibrant dialogue throughout, offering a timely reappraisal of a musical that continues to resonate with fans and commentators the world over.
With essays covering everything from production history, political representations, industrial impact, music, stars and reception, the book shines a spotlight on one of Broadway\'s and Hollywood\'s biggest commercial successes.
From the stage show\'s first appearance in 1971 to twenty-first century responses to the \'Grease Megamix\', \'Grease Is the Word\' reflects on the musical\'s impact and enduring legacy.
Bringing together a group of international scholars from diverse academic backgrounds, \'Grease Is the Word\' provides a series of fresh and detailed analyses of the Cultural Phenomenon \'Grease\'.
However, even as these productions enjoy their own renown, in terms of sheer longevity, prominence and popularity, \'Grease\' was, is and will remain \'the word\' when it comes to musical blockbusters.
Hollywood has time and again sought to recreate \'Grease\' the movie\'s phenomenal box-office success with a procession of similarly themed rock and roll youth musicals (\'Footloose\', \'Dirty Dancing\', the \'High School Musical\' franchise, to name a few).
Numerous stage revivals have followed, with theatres across the world revisiting Rydell High in front of sell-out audiences. \'Grease\'\'s extended run on Broadway through the 1970s ensured it a prominent place within broader debates on the musical, 1950s nostalgia and American youth.
From the stage show\'s debut in 1971, to the Hollywood film of 1978, to the numerous rereleases and anniversary celebrations of the twenty-first century, it has enjoyed, and continues to enjoy, success across a range of media.
With its catalogue of hit songs, iconic characters, memorable quotes and familiar scenes, \'Grease\' is truly a behemoth of US and global popular culture
