What is a responsible business? Common wisdom is that it\'s one that sacrifices Profit for social outcomes.
The most successful Companies don\'t targ.
Based on the highest-quality evidence and real-life examples spanning industries and countries, Alex Edmans shows that it\'s not an either-or choice - Companies can create Both Profit and social value.
But while it\'s crucial for Companies to serve society, they also have a duty to generate Profit for investors - savers, retirees, and pension funds.
What is a responsible business? Common wisdom is that it\'s one that sacrifices Profit for social outcomes