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Hack The Buyer Brain - - Disponibil la libris.ro
Pe YEO găsești Hack The Buyer Brain - de la Kenda Macdonald, în categoria Business & Economics.
Indiferent de nevoile tale, Hack The Buyer Brain - Kenda Macdonald din categoria Business & Economics îți poate aduce un echilibru perfect între calitate și preț, cu avantaje practice și moderne.
Preț: 104.11 Lei
Caracteristicile produsului Hack The Buyer Brain -
- Brand: Kenda Macdonald
- Categoria: Business & Economics
- Magazin: libris.ro
- Ultima actualizare: 15-12-2024 01:42:32
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Descriere magazin:
Hack The
Buyer Brain uncovers the odd quirks of the human condition that affect how we buy, sell, and behave - laying out a simple approach to sales and marketing that skyrockets profits. Have you ever wondered why your customers behave in a certain way? Why some of them buy repeatedly and delightedly, why others buy from you only once - and why some people never buy from you at all? Simple : humans have evolved to survive, not buy - and most marketing doesn\'t take human behaviour into consideration.
Hack The
Buyer Brain explains the psychology behind our behaviour, how we make purchase decisions and - crucially - how you can use these new psychological insights to create and implement astonishingly effective customer journeys.
Kenda Macdonald isn\'t just any marketer: her background in forensic psychology gives her a unique insight into how the buyer\'s brain works. She shares real-life case studies and simplifies the science behind them, showing you how to hack the brain to attract and keep a steady stream of delighted customers. She breaks down the latest neuroscience so you can: Find and attract perfect customers and keep them interested. Create a seamless buying process, so people don\'t just buy your products and services, they do it with a massive grin on thier faces. Wow your customers so they keep coming back for more (because it costs 600-700% MORE to get a new customer on board than keep an old one). Get ready to hack brains and win better quality leads, happier customers, and more ROI from your marketing.