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A new, counterintuitive theory for how social networks influence the spread of Behavior New social movements, technologies, and public-health initiatives often struggle to take off, yet many diseases disperse rapidly without issue.
Can the lessons learned from the viral diffusion of diseases improve the spread of beneficial behaviors and innovations? How Behavior Spreads presents over a decade of original research examining how changes in societal behavior--in voting, h.
A new, counterintuitive theory for how social networks influence the spread of Behavior New social movements, technologies, and public-health initiatives often struggle to take off, yet many diseases disperse rapidly without issue
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