If you can persuade a cat ... it works!'
NASA engineer. '
Jay Heinrichs knows a thing or two about arguing'
The Times '
A master rhetorician and persuasion guru'
Salon '
You got a bunch of logical engineers to inject pathos into their arguments ...
You'll learn to: Perfect your timing - learn exactly when to pounce Get your body language, tone and gesture just right Think about what your opponent wants - always offer a comfy lap Lure them in by making them think they have the power The result? A happy, hopefully scratch-free, resolution.
Jay Heinrichs, award-winning author of Thank You for Arguing and advisor to the Pentagon, NASA and Fortune 500 companies, distils a lifetime of negotiating and rhetoric to show you how to win over anyone - from colleagues and bosses, to friends and partners at home (and even the most stubborn of feline adversaries).
This is the essential guide to getting your way. you can persuade anyone.
If you can persuade a cat ..
