Description When a marketing rep comes into your office or someone from the management team and tells you to, \'Sell the value\', how often do you find yourself rolling your eyes? As a former agency owner and now a consultant, I often find myself spouting the same slogan.
Whenever a rep came into my office and told me to Sell the value of carrier X, I would think that\'s something an expensive company would say or an overp.
Why? Because, I have done it and done it quite successfully.
Description When a marketing rep comes into your office or someone from the management team and tells you to, \'Sell the value\', how often do you find yourself rolling your eyes? As a former agency owner and now a consultant, I often find myself spouting the same slogan
