How to Write a Good Advertisement: A Short Course in Copywriting - Victor O. Schwab

How to Write a Good Advertisement: A Short Course in Copywriting - Victor O. Schwab

Detalii How to Write a Good

libris.ro
Vânzător
libris.ro
Pret
222.83 Lei
Categorie (vânzător)
Business & Economics
Marca
Victor O. Schwab

Produs actualizat în urmă cu 8 luni
Descriere YEO:

How to Write a Good - Disponibil la libris.ro

Pe YEO găsești How to Write a Good de la Victor O. Schwab, în categoria Business & Economics.

Indiferent de nevoile tale, How to Write a Good Advertisement: A Short Course in Copywriting - Victor O. Schwab din categoria Business & Economics îți poate aduce un echilibru perfect între calitate și preț, cu avantaje practice și moderne.

Preț: 222.83 Lei

Caracteristicile produsului How to Write a Good

  • Brand: Victor O. Schwab
  • Categoria: Business & Economics
  • Magazin: libris.ro
  • Ultima actualizare: 11-04-2024 01:14:23

Comandă How to Write a Good Online, Simplu și Rapid

Prin intermediul platformei YEO, poți comanda How to Write a Good de la libris.ro rapid și în siguranță. Bucură-te de o experiență de cumpărături online optimizată și descoperă cele mai bune oferte actualizate constant.


Descriere magazin:
Call it advertising, call it promotion, call it marketing, but whatever you call it, every business and organization depends on words with impact. You need to grab the attention of potential customers, clients, or supporters and call them to action. Few among us are born talented copywriters, that rare combination of both facile wordsmiths and natural salespeople. Most of us need some help, and even naturals can improve by studying the best. Victor O. Schwab was one of the greats. Considered a marketing master during his 44-year career, he was the copywriter who propelled Dale Carnegie\'s How to Win Friends and Influence People into a mega-seller. How to Write a Good Advertisement, Schwab\'s classic guide, has stood the test of time. In just over 200 pages, this book clearly explains the core elements of an effective advertisement. Schwab shows us how to Get attention with better ad copy Build credibility in your advertising Create winning layouts and choose the best ad size Test ad effectiveness Convert inquiries to sales Make special offers that dramatically increase response and sales How to Write a Good Advertisement gets you quickly up to speed with examples of powerful profitable headlines (with explanations of why those headlines work so well), and quick lesson reviews that help you turn what you\'ve read into skills you own. Schwab provides us shortcuts without sacrificing long-term understanding. Fifty years after publication this book is still the standard bearer, sought after by a new generation of copy-writers and businesspeople. Read it, apply it, and watch your sales soar.

How to Write a Good Advertisement: A Short Course in Copywriting - Victor O. Schwab - 0 | YEO

Produse asemănătoare

Produse marca Victor O. Schwab