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How To Write A Single-Minded Proposition: Five insights on advertising\'s most difficult sentence. Plus two new approaches. - Howard Ibach

Name: How To Write A Single-Minded Proposition: Five insights on advertising\'s most difficult sentence. Plus two new approaches. - Howard Ibach
Brand: Howard Ibach
Price: 111.53 RON
Availability: InStock

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libris.ro

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Pret

111.53 Lei 123.92 Lei

Categorie (vânzător)

Business & Economics

Marca

Howard Ibach

Produs actualizat în urmă cu 11 luni

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How To Write A Single-Minded - Disponibil la libris.ro

Pe YEO găsești How To Write A Single-Minded de la Howard Ibach, în categoria Business & Economics.

Indiferent de nevoile tale, How To Write A Single-Minded Proposition: Five insights on advertising\'s most difficult sentence. Plus two new approaches. - Howard Ibach din categoria Business & Economics îți poate aduce un echilibru perfect între calitate și preț, cu avantaje practice și moderne.

Preț: 111.53 Lei

Caracteristicile produsului How To Write A Single-Minded

Brand: Howard Ibach
Categoria: Business & Economics
Magazin: libris.ro
Ultima actualizare: 05-06-2025 16:21:01

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Descriere magazin:
What is a single-minded proposition? If you know Nike, you know the answer: Just Do It. This is the iconic line known and loved by Nike users worldwide that began its life as a single-minded proposition on a creative brief. Most SMPs don\'t become this famous. That\'s because they are exceedingly hard to write. But when they\'re done well, sometimes they reach this exalted status. From the author of the critically acclaimed How To Write An Inspired Creative Brief 2nd edition comes a new critically acclaimed graphic text devoted exclusively to this small collection of words on the creative brief: How To Write A Single-Minded Proposition: Five insights on advertising\'s most difficult sentence. Plus two new approaches. In a step-by-step process, Howard demonstrates how five key ingredients on every creative brief work together to produce the single-minded proposition (SMP), the singular message that explains your brand\'s promise. He interviewed over 30 advertising and marketing professionals all over the globe for their thoughts on this one key line. Then he introduces you to two thought leaders who offer alternative ideas on where the creative brief can go. This neat package of thought-provoking ideas, easy-to-do practical exercises, and fun graphics fit together in a concise and compelling 100 pages. A quick read that you\'ll return to regularly for its clear explanations and valuable examples.

$How To Write A Single-Minded Proposition: Five insights on advertising\'s most difficult sentence. Plus two new approaches. - Howard Ibach - 0 | YEO$