Originally published in 1999.
Based on extensive research in untapped corporate archives, Imag.
It relates the trials and tribulations of china and glassware producers in their contest for the hearts of the working- and middle-class women who made up more than eighty percent of those buying mass-manufactured goods by the 1920s.
Imagining Consumers tells for the first time the story of American consumer society from the perspective of mass-market manufacturers and retailers.
Originally published in 1999