Description Influencers, by definition, have such rich consumer knowledge and relevant topical expertise that to not include them in initial campaign research, ideation, strategy, and planning pose significant missed opportunities.
As modern business leaders struggle to remain influential and trustworthy themselves, not inviting the influencers who are influencing their target audiences into the boardroom is lost business insight.
Influencers enable marketers to engage with consum.
Description Influencers, by definition, have such rich consumer knowledge and relevant topical expertise that to not include them in initial campaign research, ideation, strategy, and planning pose significant missed opportunities