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Luxury Wine Marketing: The art and science of luxury wine branding, Hardcover/Peter Yeung - Infinite Ideas


Luxury Wine Marketing: The art and science of luxury wine branding, Hardcover/Peter Yeung
360.99 Lei

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(27-09-2024)
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Cumpara luxury wine marketing: infinite ideas de calitate.
Pe yeo poti sa gasesti cel mai bun pret pentru luxury wine marketing: infinite ideas

Wine has been considered a Luxury product since the time of the ancient Egyptians, and today is coveted by collectors and Wine enthusiasts from around the world.
Beginning with a definition and history of Luxury wine, the authors then explain the uniqu.
This book helps to demystify the process by describing how to craft, implement, and maintain a Luxury Wine brand.
Yet little has been written about the world of Luxury Wine marketing, explaining how a Wine brand can enter that special realm.
Wine has been considered a Luxury product since the time of the ancient Egyptians, and today is coveted by collectors and Wine enthusiasts from around the world


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