Wine has been considered a Luxury product since the time of the ancient Egyptians, and today is coveted by collectors and Wine enthusiasts from around the world.
Beginning with a definition and history of Luxury wine, the authors then explain the uniqu.
This book helps to demystify the process by describing how to craft, implement, and maintain a Luxury Wine brand.
Yet little has been written about the world of Luxury Wine marketing, explaining how a Wine brand can enter that special realm.
Wine has been considered a Luxury product since the time of the ancient Egyptians, and today is coveted by collectors and Wine enthusiasts from around the world