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Corporations increasingly view Graphic Design as a core strategic business competency in a highly competitive climate, and they are challenging their In-House designers to supply far more than a service or support function.
Phillips writes specifically to Corporate In-House Graphic Design groups searching for positive, accessible methods to better establish their group as a core strategic business competency.
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Their new role is to provide sound solutions to real-world business pressures.
Managing Corporate Design addresses—head-on—these new challenges in a highly practical manner.
Peter L.
Corporations increasingly view Graphic Design as a core strategic business competency in a highly competitive climate, and they are challenging their In-House designers to supply far more than a service or support function
Uneori, aceste descrieri pot contine inadvertente. De asemenea, imaginea este informativa si poate contine accesorii neincluse in pachetele standard.
