Explores how the earliest Printers moulded demand and created new markets and argues that Marketing Changed what was read and the place of Reading in sixteenth-century readers\' lives, shaping their expectations, tastes, and their practices and beliefs.
Illustrations: 12 Illustrations.
Explores how the earliest Printers moulded demand and created new markets and argues that Marketing Changed what was read and the place of Reading in sixteenth-century readers\' lives, shaping their expectations, tastes, and their practices and beliefs