Description- Put innovation at the center of marketing- Build up your own future-proof Marketing system- Rely on proven methods to successfully adapt to the future In an ever-changing digital world, marketeers might feel like they are constantly chasing an evolution they can\'t keep up with.
Wim is a highly sought-after speaker and visiting professor at Solvay Business School..
About the Author Wim Vermeulen is Director of Strategy and Innovation at Dentsu Aegis Network.
Reviewing success stories and best practices forms an added dimension to this approach: by figuring out which methods worked in the past, why and how they worked, we can set out for even greater results - even in the ever-changing digital age.
This book offers an aid to finding new ways out of the slump and in centralizing innovation in every Marketing plan.
Where do we go from here? To bridge the gap between the technology-addicted consumer and marketeers that are constantly chasing the facts, those marketeers can no longer rely on yesterday\'s solutions.
Consumers are getting ready to embrace virtual reality, augmented reality and chatbots.
Amazon has drone delivery up and running.
Tesla cars can warn us of accidents before they have happened.
And rightly so.
Description- Put innovation at the center of marketing- Build up your own future-proof Marketing system- Rely on proven methods to successfully adapt to the future In an ever-changing digital world, marketeers might feel like they are constantly chasing an evolution they can\'t keep up with
