Martketing: The Heart and Brain of Branding, Paperback/Javier Sanchez Lamelas

Martketing: The Heart and Brain of Branding, Paperback/Javier Sanchez Lamelas

Detalii Martketing: The Heart and Brain

elefant.ro
Vânzător
elefant.ro
Pret
79.99 Lei
Categorie (vânzător)
Foreign Books
Marca
Lid Publishing

Produs actualizat în urmă cu 17 zile
Descriere YEO:

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Preț: 79.99 Lei

Caracteristicile produsului Martketing: The Heart and Brain

  • Brand: Lid Publishing
  • Categoria: Foreign Books
  • Magazin: elefant.ro
  • Ultima actualizare: 21-12-2024 01:38:29

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Descriere magazin:
Secrets, lessons and insights from the frontline of world-class branding and marketing. This book exposes the marketing secrets and lessons learnt from one of the world\'s most exciting global brands-Coca Cola-and how you can apply them to your own brand. It explores the core beliefs and principles that were needed to evolve one of the most powerful marketing machines on the planet that worked successfully across cultures and fast-changing environments. The author was part of a team of outstanding individuals and agencies that generated better, faster and more effective marketing on an unprecedented level. Through a combination of research, theory and real-life experience, Lamelas explains why and how marketing works, and offers a proven framework to help you master your own marketing strategy. Martketing received 5 stars from the highly acclaimed book reviewer, Readers\' Favorite

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