McKenzie and Lee continue to present Microeconomics in a sophisticated, yet nontechnical and easy to understand way, with a heavy emphasis on real-world business issues that will hold student interest because of the relevancy of the material to business students\' career goals.
Illustrations: Worked examples or Exercises; 24 Tables, black and white; 104 Halftones, black and white.
McKenzie and Lee continue to present Microeconomics in a sophisticated, yet nontechnical and easy to understand way, with a heavy emphasis on real-world business issues that will hold student interest because of the relevancy of the material to business students\' career goals