Description Mission and Money goes beyond the common focus on elite universities and examines the entire higher education industry, including the rapidly growing for-profit schools.
The concluding chapter investigates implications of the analysis for public policy..
The tension between Mission and money is also highlighted in the chapter on the profitability of intercollegiate athletics.
The pursuit of revenue, while essential to achieve the Mission of higher learning, is sometimes in conflict with that Mission itself.
It considers lobbying, distance education, and the world market, as well as advertising, branding, and reputation.
This book contains a good deal of original research on schools\' revenue sources from tuition, donations, research, patents, endowments, and other activities.
Many institutions pursue mission-related activities that are often unprofitable and engage in profitable revenue raising activities to finance them.
The sector includes research universities, four-year colleges, two-year schools, and non-degree-granting career academies.
Description Mission and Money goes beyond the common focus on elite universities and examines the entire higher education industry, including the rapidly growing for-profit schools
