More Words That Sell, Paperback/Richard Bayan - McGraw-Hill Education

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A companion to the bestselling Words That Sell , the next definitive advertising word-and phase book More Words That Sell is packed with 3,500high-powered, idea-generating words, phrases, and slogans, arranged by category and purpose (example categories include Power Words, Sounds, Technology, Youth Market, and dozens more).
Containing checklists and other helpful features like its bestselling predecessor Words That Sell --but with literally no overlapping.
A companion to the bestselling Words That Sell , the next definitive advertising word-and phase book More Words That Sell is packed with 3,500high-powered, idea-generating words, phrases, and slogans, arranged by category and purpose (example categories include Power Words, Sounds, Technology, Youth Market, and dozens more)