Millionaire maker Dan S.
Then, master these truths for yourself, put them into practice, and gain your own brand tribe-- customers who believe in, promote and buy your brand..
Led by Kennedy and contributors, learn the principles behind power-house brands that didn\'t pour oceans of money into the branding of their business.
It\'s about getting a highly valuable brand--FREE.
This book isn\'t about buying brand power.
You won\'t learn how to follow in the footsteps of big brand advertisers (and thus, brand-build your business into bankruptcy).
Kennedy and his co-authors don\'t offer a strategy for creating a company logo, writing a slogan or issuing a press release.
Kennedy, joined by successful franchisors Forrest Walden and Jim Cavale, debunk the branding lies and myths shared by small business owners and entrepreneurs and deliver a heavy dose of reality--YOUR BRAND SHOULD BE A HAPPY, FREE BY-PRODUCT OF DIRECT MARKETING--NOT PURCHASED OUTRIGHT.
Millionaire maker Dan S
