Description An essential guide for leaders who want to use social media to be "open" while maintaining control "Be Open, Be Transparent, Be Authentic" are the current Leadership mantras-but companies often push back. com..
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She was named one of The 12 Most Creative Minds of 2008 by Fast Company, and one of the Most Influential Women in Technology 2009.
Formerly, Li was vice president and principal analyst at Forrester Research and a consultant with Monitor Group.
She is one of the foremost experts on social media and technologies, and is a consultant and independent thought leader on leadership, strategy, social technologies, interactive media, and marketing.
About the Author CHARLENE LI is founder of the Altimeter Group and the coauthor of the critically acclaimed, bestselling book Groundswell.
Shows how to use social media to become an Open organization Offers basic advice for leaders who are adapting to the new era of openness in the marketplace The author Charlene Li is one of the foremost experts on social media and technologies In easy-to-understand language, this book will help leaders orient themselves to social networking and other technological advances. the author lays out the steps that leaders must take to transform their organizations and themselves into being "open" -and exactly what that will mean.
This must-have resource will help the modern leader understand how to lead in the new Open world-where blogging, twittering, facebooking, and digging are becoming the norm.
Business is premised on the concept of control and yet the new world order demands openness-leaders do not know how to be Open and be in control.
Description An essential guide for leaders who want to use social media to be "open" while maintaining control "Be Open, Be Transparent, Be Authentic" are the current Leadership mantras-but companies often push back
